Losing Ground is a critique of urban sprawl and the resulting erosion and homogenization of the countryside across the world. With its negation of city history, of geographic particularities, and thus of cultural memory, this standardized urbanization imposes its amnesia, individualistic lifestyle, and jarring presence in nature. Filmed in Quartier DIX30 in Brossard, the biggest lifestyle center in Canada, the video sounds out recently man-made territories so as to decipher humanity’s relationships with the environment. It confronts us with the dizzying spectacle of our diminishing local references, as they give way to cultural stereotypes, now become universal through globalization.
Born in 1969, Isabelle Hayeur lives and works in Rawdon, Canada. As an image-making artist, she is known for her large digital montages, her videos and her site-specific installations.Her work is situated within a critical approach to the environment, urban development and to social conditions. She is particularly interested in the feelings of alienation, uprooting and dislocation. Her artworks have been shown in the context of numerous exhibitions and festivals.